Toshiba is famous worldwide as a diversified manufacturer . |My Brand book


Sivakumar N.
Vice-President – Strategic Marketing,
Product Management & Services – D S 
Division, Toshiba India 

Toshiba is famous worldwide as a diversified manufacturer and marketer of advanced electronic and electrical products, spanning information and communications equipment and systems, electronic components and materials, Internet-based solutions and services, industrial and social infrastructure systems, power systems and household appliances. Toshiba commenced its operations in India in 1985 through a liaison office, followed by setting up Toshiba India Private Limited (TIPL) in 2002. 

Right from introducing the world’s first industry standard Notebook PC in 1985, or launching world’s first Notebook PC with an internal HDD to launching world’s lightest Notebook – Portege Z830, Toshiba has always set and upped the benchmarks for the industry and is committed to being a creative leader in new markets and becoming a truly No. 1 business, going forward. 

Unique Quotient

A user can be overwhelmed by Toshiba products which have the potential of instilling a sense of pride and assurance in them. Apart from getting first-to-market expertise, they can achieve a whole new sense of what you can achieve. Toshiba started it by debuting the first mass market laptop in 1985 and continued with a constant stream of cutting-edge products ever since. 

Toshiba has been able to create brand hierarchies that define common and distinct brand elements among various nested products. The company has reinforced its brand equity over time, through marketing campaigns that consistently convey the synchronized communication that Toshiba’s brand values reflect – Innovation, Quality and Reliability. The brand equity gets further enhanced through communicating the innovation in product design, manufacturing and quality excellence. 

Competitive Advantage

Quality is of prime importance for Toshiba. The quality of their products and the unmatchable quality of their after-sales service give customers the reason to buy a Toshiba product. Toshiba spends billions to help millions. While most companies spend millions on advertising. Toshiba ploughs more of their profits back where it really counts – into constant research, painstaking design, plus endless testing and re-testing. In fact, Toshiba Corporation typically spends billions of dollars annually on R&D to keep pushing the limits of what laptops can do.

Feats Fetched

Toshiba follows the tradition of creating features that add meaningful value to customers and add extra convenience to them in their daily schedule. Staying ahead of the curve, the company comes with the products that represent innovations. 


Product Suite

* Laptops

* Audio Visual Products

* Semiconductors

* Office Automation



Did you know?

* Along with the world’s first mass market laptop computer, Toshiba also debuted the first colour TV with black stripe-type cathode-ray tubes back in 1972. 

* Toshiba celebrated 25 years of Innovation in Laptops in 2010.

* Toshiba has unwrapped many other originals too – like the first DVD drive and colour monitor in a laptop, plus the first 4-in-1 audio video laptop, just to name a few.

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