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Bio: The Brand Book is positioned as the ultimate vehicle for the corporates to position their known identity not only in terms of products and services they offer but also the essence of what the company stands for in terms of service and other emotional, non-tangible consumer concerns. The fourth edition of the Brand Book is focused on the thought leadership in ICT industry, and positioning of the brand in the end consumer segments by knowing on how the consumer-centric model works. It is a powerful media vehicle for organizations in the ICT space to promote and market their products, services and solutions and special focus on how to improve client’s top line business including promotion optimization and innovation-driven new product developments. The Brand Book is the right evidence to suggest on how consumers want ‘relationships’ with brands and commitments from the brand owners to reach out to customers on continued ways and for creating the brand loyalty. The digital version of the Brand Book will reach out to the potential segments like enterprise and SMEs in the country. Since, SMEs are the key enablers of business success, particularly small businesses have shown great resilience in the face of challenging economic conditions in recent years; the number of SMBs still continues to grow. There has been an increase in the number of start-ups who claim to be doing so out of necessity. It’s absolutely a fact that India is a powerhouse as an emerging market because of its fast growing economy and large population. More specifically, investors should pay close attention to the major shift in the size of the nation’s middle class.